Published Paper Details:

Religious groups have their very own way of selecting and preferring things. It especially has its very own impact in photography as well. Especially in wedding photography which is considered to have many religious rituals. The purpose of this study is to develop ideas about photography as consumer behaviour of a group of people and as a researcher practice, by examining social science research traditions, photographers, and consumer research that utilizes photography with reference to a photography company based in Chennai. Kyros Pictures are a Chennai based Photography Studio with a team of professionally qualified and accomplished seasoned photographers and filmmakers who have studied the art of Photography. Through the study of wedding photography business product types and consumer participation behaviour, we will explore the potential relationship between the two to help wedding businesses more precisely targeting consumer demands, while designing healthy long-term marketing program to help small and medium enterprises to get better wedding photography development in the fierce competition in the market. The research is Descriptive in nature. The population size is 300 clients of the company and sample size covers nearly 1/3 of the population that is 110 clients. The sampling technique was convenient sampling. The statistical analysis includes Percentage Analysis & Chi Square Analysis. The results concluded that Religious groups preferences vary. Regarding Wedding Photography. There is a significant difference given to various factors when it comes to Wedding Photography.