Published Paper Details:

ABSTRACT- Online shopping is a form of electric commerce which allows customers to directly purchase the product or service from the seller over the internet using web browser. Growing number of customers shop in online to purchase product and services to gather information about the product to know the trends in the market and even for entertainment purpose. This helps in studying the purchase behaviour of the customers with different occupation background like student, professional workers, self- employees, salaried persons and their purchase desiccation based on their gender, age and other demographic factors. And the other factors which affect their purchase decision in online .The factors were analyzed by collecting the source of data from the respondents and analyzing by using different strategic tools. Where online shopping saves the time also which helps in comparing the price and features of the product .And the occupation and frequency of the purchasing the product from online has an significant connection and the growth of the online selling is growing and its shows the future of online selling and online purchasing decision of customers.