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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
CONSUMER BUYING BEHAVIOUR ON SMARTPHONES AT PONDICHERRY
Authors
C ARUN, C JANARTHANAN
Keywords
CONSUMER BUYING BEHAVIOUR
Abstract
Buyer Behaviour is the process of understanding the perception of the consumer in purchase of products and services. This paper is about the study made in Pondicherry to know the buying behaviour of smartphones in Pondicherry. The objective of this study is to find the demographic profile and factors influencing for the purchase of the smartphones. This study clearly explains that students in Pondicherry are major user of smartphones and both genders preferring the usuage of the smartphone. Features like price, quality, performance of the product and family members and friends influential played a major role in the behavior of the Smartphone Buyers
IJCRT's Publication Details
Unique Identification Number - IJCRT2105181
Paper ID - 206706
Page Number(s) - b681-b688
Pubished in - Volume 9 | Issue 5 | May 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
C ARUN, C JANARTHANAN, "CONSUMER BUYING BEHAVIOUR ON SMARTPHONES AT PONDICHERRY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.b681-b688, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105181.pdf
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Volume 12 | Issue 5
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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