Important Details
IJCRT - International Peer Reviewed, Open Access Journal, Multidisciplinary, Monthly, Nominal(Low) Fees for Professional Research Services International Journal of Creative Research Thoughts - IJCRT Peer Review Journal, Refereed Journal, Peer Reviewed Journal , Referred Journal and Indexed Journal, Open access, Online and Print Journal,international Journal Open Access, Accepted by Indian and foreign university ,IJCRT Followed Norms, guidelines, requirement, listing criteria and methodology of score/point also applied from: Scopus , Web of Science , UGC Approved , UGC CARE, UGC-CARE .
UGC Approved Journal No: 49023 (18)
UGC approval Link
https://ijcrt.org/ugc%20approval.jpg
All Policy and Approval
Please Like Our Facebook Page and get 100 of in DOI | DOI and Hard copy of Certificate Provide if required. | www.IJCRT.org | editor@IJCRT.org | WhatsApp: 7990172303
Publication Details:
- Paper Submission : 31-May-2024. Call For Paper (Volume 12 | Issue 5 | Month- May 2024)
- Acceptance/Rejection Notification: Within 02-04 Days.
- Paper Publish: Within 02-04 Days after submitting all documents.
-
Submit Your Paper Any time There No deadline.
-
Publication fees with free DOI: 1500 INR for Indian author & 55$ for foreign International author.
Please Like Our Facebook Page and get 100 INR off in DOI | DOI and Hard copy of Certificate Provide if required.
Licence and Indexing
Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 7.97 | Digital object identifier (DOI) and Hard Copy of certificate Provided.
Licence
DOI
ISSN Approved impact factor: 7.97 
Creative Common 
Valid as per new UGC Gazette regulations 
INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Contact Us Click Here
WhatsApp Contact Click Here
Published Paper Details:
Paper Title
PRIORITY OF DIGITAL MARKETING MEDIUMS IN INDIAN E-LEARNING INDUSTRY: A PRESCRIPTIVE ANALYSIS USING AHP
Authors
Dr. Ayan Chattopadhyay
Keywords
AHP, Digital Marketing, E-Learning, MCDM, Prescriptive analytics.
Abstract
Decision making in business has evolved as a highly complex process. Robust analytical techniques backed up by ultramodern computational abilities are now being relied upon for unbiased decisions. The aim of this paper is to find out the priority of the digital marketing mediums that are extensively used in E-learning space. Analytic Hierarchy Process, AHP, is used in this study and its algorithm prescribes the relative rank of the digital marketing channel alternatives. Primary data forms the basis of this study. Advertisement per click is found to be the most preferred medium followed by social media, banner advertising and email marketing in decreasing order of preference. The paper concludes that the top two ranked mediums contribute to more than 70% of the industry preference.
IJCRT's Publication Details
Unique Identification Number - IJCRT2105163
Paper ID - 206845
Page Number(s) - b492-b498
Pubished in - Volume 9 | Issue 5 | May 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Ayan Chattopadhyay, "PRIORITY OF DIGITAL MARKETING MEDIUMS IN INDIAN E-LEARNING INDUSTRY: A PRESCRIPTIVE ANALYSIS USING AHP", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.b492-b498, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105163.pdf
Article Preview
Indexing Partners
Call For Paper May 2024
Call For Papers
May 2024
Volume 12 | Issue 5
Last Date :
31-May-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
May 2024
Volume 12 | Issue 5
Last Date :
31-May-2024
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
Published Issue Details
For Authors
Forms / Downloads
Other IMP Links
Indexing Partner
Research Area
LICENSE
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
DOI Details
CONFERENCE
CONFERENCE MANAGMENT & PUBLICATION CONFERENCE PROPOSAL
RECENT CONFERENCE
CONFERENCE PROPOSAL CONFERENCE PROCEEDINGS
CONFERENCE PROPOSAL CONFERENCE PROCEEDINGS
For Reviewer /Referral (RMS) Earn 500 per paper
Important Links
NEWS & Conference
Digital Library
IJCRT RMS | Earn 500 Per Paper.
Open Access
LICENSE
Indexing Partner
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
