Published Paper Details:

Today, people use online resources to conduct a lot of research to find out information, rather than face-to-to-face onespace resources. Consumers use the internet to access and process travel-related information, buy a variety of tourism products and services, and express their ideas and preferences in online product and service development projects. Some people may become confused as a result of information overload as the use of information search increases, a problem that is more likely to occur in the context of online information search. g. As a result, since the amount of information on a topic can be enormous while the user's capacity to process it is limited, the risk of online information confusion is extremely high. The aim of this study is to develop a conceptual model that demonstrates the causes and implications of consumers' confusion about online tourism. The model proposes that too many, too similar, and too ambiguous tourism details are three major causes of online consumer confusion, based on a combination of information provider and receiver perspectives.