Published Paper Details:

Travel agencies have a very important role in the Travel and Tourism market. Travel agencies contributs a result of the role that they have in tourist traffic and travel facilitation. They appear as mediators between tourists that require a range of services and business entities that provide those services[1]. It provides insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration[2]. To analyze the perceptions of tourists travelling from eastern Uttar Pradesh who had not only used traditional methods of tourism but also booked their itinerary through at least one travel website and Web Portals which can relate their experience in using these websites and their opinion upon disintermediation. The study will determine preference of tourists in choosing their services in accordance to their length of stay, demographic and socio-economic characteristics upon their purchasing behaviour[3]. We are aiming at the improving the service quality of the online travel agencies to the user with some extra features which beneficial to the user while booking his/her dream destination to travel.