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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY OF OVER THE COUNTER DRUGS PROMOTION AND MARKETING STRATEGIES BY INDIAN PHARMACEUTICAL COMPANIES
Authors
RAKESH KUMAR KASHYAP, Dr. (Mrs.) InduSantosh
Keywords
OTC drugs, marketing strategies, Advertising, Promotion, Product life cycle.
Abstract
Over the past decade marketing strategies have changed dramatically in the Indian pharmaceutical industry. Companies heavily advertise their OTC products to market it. In his study the author tried to emphasize the importance of marketing strategies in promoting OTC drugs
India is a future pharmaceutical market that is showing significant growth in the pharmaceutical industry. There are various medical categories promoted by Pharma companies that face many challenges to compete alone with their market share where OTC marketing strategies are a variety of national and international pharmaceutical trade. Competing with each of the OTC product companies is highly marketed and promoting their OTC product in the market. The current study focuses on a variety of marketing strategies used to increase OTC product by Pharmaceutical companies with a focus on customer satisfaction and customer needs.
IJCRT's Publication Details
Unique Identification Number - IJCRT2104318
Paper ID - 205906
Page Number(s) - 2501-2506
Pubished in - Volume 9 | Issue 4 | April 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
RAKESH KUMAR KASHYAP, Dr. (Mrs.) InduSantosh, "A STUDY OF OVER THE COUNTER DRUGS PROMOTION AND MARKETING STRATEGIES BY INDIAN PHARMACEUTICAL COMPANIES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 4, pp.2501-2506, April 2021, Available at :http://www.ijcrt.org/papers/IJCRT2104318.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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