Published Paper Details:

The rapid growth of e-commerce in India over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. While e-commerce is rapidly spreading around the world, the food industry also began to take its place in this growing area. Online food ordering is the process of food delivery or takeout from a local restaurant or food cooperative through a web page or app. Much like ordering consumer goods online, many of these services allow customers to keep accounts with them in order to make frequent ordering convenient. A customer will search for a favourite restaurant, usually filtered via type of cuisine and choose from available items, and choose delivery or pick-up. Payment can be amongst others either by credit card, debit card or cash, with the restaurant returning a percentage to the online food company. This study attempts to know the socio economic profile of the respondents and to find out the factors influencing the buying decisions towards online food ordering portals.