Published Paper Details:

Digital marketing is any form of marketing products or services utilizes internet and online based technologies. The power of the social media is to build the brand for the business, increase sales of the product, and drive website traffic for the audience to view them which involves publishing contents, engaging with followers and listening the followers. Nowadays, social media plays a major role for the budding entrepreneurs to grow in a short span and reach wide range of audience. This study contributes the importance of the social media engagement for the entrepreneurs on growth of the business through different social media platforms. The platforms include Facebook, Instagram, LinkedIn, YouTube, websites and so on which paved a new revolution for the business from small to large scale to establish over the world. This survey result ensures that the digital marketing provides the best outcome in the business growth of the online entrepreneurs to reach the customers and to engage with them in a short span of time.