Published Paper Details:

The MBA is a career course. The primary goal of doing an MBA is to learn the management skills that allow us to become a good manager in life. One can not produce success stories in the management sector if he is not a successful learner. In order to reach and achieve desired goals and heights, one needs to be a strong learner to sharpen his skills in the specific area. With a history of over 80 years, Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company. Like soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, frozen treats, ice cream, and water purifiers, more than 35 brands cover 20 categories. Five million Five million retail stores sell soaps, of which 3.75 million retail stores are in rural areas. The availability of these goods is, therefore, not a concern. 70% of the population of India lives in rural areas, so about 50% of the soaps is sold in rural markets. Unilever was the result of a merger back in 1930 between Margarine Unite, the Dutch margarine firm, and Lever Brothers, the British soap-maker. Unilever has been the undisputed industry leader for 70 years, but now faces difficult competition from Proctor & Gamble and Colgate-Palmolive. This report is divided in two parts. The first part gives the basic information about the project, the industry and the second part gives the same for company within the same industry.