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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED APPARELS IN VADODARA CITY
Authors
Yash Rathwa, Brijesh Vankar, Paresh Patel
Keywords
Apparels brands, consumer behaviour, purchase intentions.
Abstract
The research paper consumer buying behaviour towards branded apparels in Vadodara was undertaken with the objectives to study the socio economic characteristics of consumers who prefer branded apparels and to know the factors which influence the consumers for purchasing branded apparels. For meeting the objectives primary data was collected from 100 consumers with the help of questionnaire across the Vadodara. From the study it was found that consumers are brand conscious now a days. To look more stylish they prefer branded apparels and branded apparels also depict the status of a person. Due to more durability,, variety and quality and people prefer branded apparels.
IJCRT's Publication Details
Unique Identification Number - IJCRT2104004
Paper ID - 205152
Page Number(s) - 28-40
Pubished in - Volume 9 | Issue 4 | April 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Yash Rathwa, Brijesh Vankar, Paresh Patel, "A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED APPARELS IN VADODARA CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 4, pp.28-40, April 2021, Available at :http://www.ijcrt.org/papers/IJCRT2104004.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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