Published Paper Details:

The purpose of the study is to know the perception of consumers towards online shopping of especially for flagship smartphones in the recent period 2020-2021. This study aimed at the behavior of consumers in Vadodara, Gujarat. Do they purchase flagship phones which costs around more than 30-50k from where they prefer to purchase flagship phones online or offline? Consumers are very much interested and aware of the online stores as they can visit web stores from their homes. Online stores allow the customer to go through various reviews about the product before going for purchases. These online e-commerce sites also have daily offers for the customers looking for discounts and store offerings. Primary data was collected through the questionnaire survey. The questionnaire was prepared after analyzing the various aspects of the topic related subjects. Price, convenience, and timesaving were identified as important factors which influence consumer behavior for online shopping. Online shopping has become a way of life for many Indians mainly in COVID19 situations and the total number of online shoppers is estimated to grow 3.5 times to touch 175 million by 2020. Have online shopping created enough trust so customer can put their money. In 2017, it was estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-commerce sales amounted to 2.3 trillion U.S dollars. 1. Do you purchase Flagship/premium phones? 2. Which flagship smartphone brand to buy 3. From where to buy (online / brick & mortar store)? The store chosen for this purpose is Croma Electronics and Mobile wala shop. And for online focused on Amazon and Flipkart