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  Published Paper Details:

  Paper Title

THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR: THE CASE OF UNIVERSITY OF LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY

  Authors

  Shan Chong Fei

  Keywords

The Effectiveness of Internet Advertising on Consumer Behaviour: The Case of University of Limkokwing University of Creative Technology

  Abstract


The Internet has evolved significantly in both applications and number of customers because of its unusual characteristics of adaptability, intelligence and customization. It was a very valuable tool for correspondence, infusion, training and electronic exchanges (Ko et al., 2004; Koyuncu and Lien, 2003). The gradual change that data innovation makes has an important impact on everyday life. I've changed the way we work together by enabling retailers to provide an unlimited range of elements and departments to all customers from around the world at any time. The Internet has risen as a means of promotion (Silk et al., 2001). Many organizations have switched to the Internet to promote their constituents and administrations; the Internet has the potential to be the most direct channel of direct promotion to the World Trade Center (Faber et al., 2004; Ko et al., 2004; Korgaonkar and Wolin, 2002). Organizations are emptying billions of dollars in online advertising for a more rewarding rate of advertising (Edwards, 2005; Joines et al., 2003). The Internet has given customers more control over data access to elements and departments. There are a few factors that add to shoppers who travel to an article on the Internet - buyers are the person who chooses when, where, what and how much content they want to see (Korgaonkar and Wolin, 2002). The Internet enables buyers to access an unlimited range of elements and departments from enterprises around the world and have reduced their time and effort in shopping (Ko et al, 2004). Buyers play a much more dynamic function in searching for data over the Internet in light of some goals, and this goal can influence individual practices and feedback on data and online notifications (Smith, 2002). With the rapid advancement of personal computers, many organizations have made the Internet a component of their promotional media mix to exploit innovations online (Calisir, 2003).

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2103294

  Paper ID - 204181

  Page Number(s) - 2354-2365

  Pubished in - Volume 9 | Issue 3 | March 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Shan Chong Fei,   "THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR: THE CASE OF UNIVERSITY OF LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.2354-2365, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103294.pdf

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ISSN: 2320-2882
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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