Published Paper Details:

The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. The Internet has added a new dimension to the traditional nature of retail shopping. The internet offers many advantages over traditional shopping channels and the medium is a competitive threat to traditional retail outlets. Globally, consumers are rapidly adopting Internet shopping and shopping online. It is becoming popular in China. If online marketers and retailers know and understand the factors affecting cons. Objectives of the study, To analyse the level of perception towards online shopping consumers in Tirupur District. Methodlogy of the study, Descriptive research design has been used in this study. Tirupur District is Sampling unit. Online shoppers are respondents are in this study. 130 respondents are used in this study. Primary as well as secondary data have been collected. Descriptive statistics and Chi-square test have been used in this study. Conveience sampling method has used in this study. Primary data collected through structured questionnare. Secondary data has been collected through various websites, magazines, books etc., data was collected during the period from October 2020 to December 2020. Suggested this study, Due to supply of good quality of their goods, the shoppers are attracted by online markets. Conclude this stuy, Understanding customer?s need for online selling has become challenge for marketers. Especially understanding the consumer?s purchasing intention about online shopping; Making improvement in the factors that influence consumers to shop online and working on factors that affect consumers to shop online will help marketers to gain the competitive edge over others.