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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
CHANGING NARRATIVE OF INDIAN TELEVISION ADVERTISING IN THE CONTEXT OF COVID-19
Authors
Dr.C.M.Vinaya Kumar, Shruti Mehrotra
Keywords
Health Communication, COVID-19, Television Advertising, Pandemic, Advertising Narratives, Community Health.
Abstract
The 2019 novel coronavirus known worldwide as COVID-19 has given rise to unprecedented economic and public health issues which are likely to change the way advertising industry work in the future. Both audiences and brands adapt to a new normal, and this is reflected in television advertisement themes. As a result of consequence of proactive messaging regarding precautions for COVID-19 prevention, the number of ads categories around the subject has also increased. The study will be critical in exploring how the brands can help consumer focus on their health and wellness issues. The present study attempts to analyse the changing narrative of creative advertising strategies to address health communication issues during Pandemic through case study methodology. The researchers have analysed the content of Indian television commercials which have modified their message to spread awareness about the Pandemic.
IJCRT's Publication Details
Unique Identification Number - IJCRT2103175
Paper ID - 204125
Page Number(s) - 1349-1362
Pubished in - Volume 9 | Issue 3 | March 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr.C.M.Vinaya Kumar, Shruti Mehrotra, "CHANGING NARRATIVE OF INDIAN TELEVISION ADVERTISING IN THE CONTEXT OF COVID-19", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.1349-1362, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103175.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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