Published Paper Details:

In rural India, e-commerce is thriving and represents booming development. Their success relies on the perception of the business, the amount of buyers and the provision of different characteristics. In the future of e-commerce in Rural India, this paper provides an effect of digital India; it reflects the different opportunities for manufacturers, clients, e-commerce industries and factors that affect confidence in rural Indians. We found that in the developing sector, total e-commerce would dramatically grow in the coming years. Though internet or broadband penetration in rural areas is lower compared to urban areas, Digital India's dream project by the government can monitor or address this gap that increases the mass of customers in the world of e-commerce by spreading business utilizing social commerce (Facebook Commerce, Twitter Commerce), mobile commerce, etc. with the implementation of Digital India project features such as The integration of the project E-Commerce and Modern India allows it possible for communication to be made in seconds anywhere in the world. Businesses give themselves up to the global economy by internet trade. Moving forward, Indians should refer to initiatives as Digital India Vision, Digital Bharat Vision, or Digital Hindustan Vision. This paper discusses India's existing internet usage scenario, how the Digital India government campaign will link the maximum number of rural Indians to the world through the Internet and how e-commerce companies will turn this mass of rural Indians to trade.