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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
CONSUMER PERCEPTION AND ACCEPTANCE OF GREEN MARKETING INITIATIVES
Authors
Dr. Manoj Narayanan K S, Sujin Jacob, Merin Elizabeth Cherian
Keywords
Green Marketing , Perception, Green Products, Eco-friendly
Abstract
Climatic changes and their consequences are one among the major threats the world is now dealing with and Go Green measures are the major weapon used. Marketing is the most considerable field where these green initiatives can be found at a core level. Green Marketing focuses on the production, marketing and consumption of eco-friendly products in an eco-friendly manner and thereby protect the environment without compromising the needs of the market. The societal attitude of preserving nature adds fuel to the growth and acceptance of green marketing. In this context, the present study measures the awareness and acceptance among the consumers. In addition, the inhibiting factors of its success is considered under the purview of study.
IJCRT's Publication Details
Unique Identification Number - IJCRT2103010
Paper ID - 203991
Page Number(s) - 65-72
Pubished in - Volume 9 | Issue 3 | March 2021
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.26080
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Manoj Narayanan K S, Sujin Jacob, Merin Elizabeth Cherian, "CONSUMER PERCEPTION AND ACCEPTANCE OF GREEN MARKETING INITIATIVES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.65-72, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103010.pdf
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Volume 12 | Issue 5
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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