Published Paper Details:

The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The study is undertaken in Dhubri district of Assam among urban population. The researcher tries to analysis through this study that how much risk element influences the attitude of consumers during online shopping. For that purpose the sample to be covered by the researcher was 150 respondents comprising of different age groups, and equal numbers of male and female category. A well structured questionnaire was used for data collection from the respondents. The researcher adopted the Simple percentage formula, ANOVA Test along with t test for better understanding of the results.