Published Paper Details:

In many underdeveloped countries, sustainable development offers a different path from conventional economic growth to achieve a better quality of life. Such an alternative approach is the pursuit of ecotourism instead of conventional tourism. Ecotourism focuses on preserving nature and culture and on economic and cultural benefits accruing to the local communities. Thus, this study investigated how to manage a successful ecotourism project in Bwiam, The Gambia. Descriptive research was carried out by developing questionnaires and distributing them online on different social media platforms. The collected data were coded and analyzed using IBM SPSS v26. The findings show that a large portion of the respondents attended elementary school with the age range from 21 to 30. The estimation of Cronbach alpha is 0.652 for eight things which is far above 0.6 in Table 3. The regression model in Table 5 shows that the F value is substantial at 12.914 with significance of P = 0.000.