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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
GENDER BASED STUDY ON ONLINE BUYING BEHAVIOUR OF CONSUMERS OF ELECTRONIC ITEMS WITH SPECIAL REFERENCE TO SURAT CITY
Authors
BADALKUMAR PURANMAL MEHTA., Dr.H.M.Tandel
Keywords
Consumer buying behavior, Consumer electronics, Gender, Non- parametric test, Online buying.
Abstract
In this research paper, the researcher have tried to find out whether the gender factor is significantly affect the buying habbits of online shopper of electronic items with special reference to Surat city. This study focus on consumer electronic products which are generally used in Surat city, these products are television, smart phone and its accessories, tablet and its accessories, laptop and its accessories, computer and its accessories, printers and scanners.For that researcher have collected the primary data of online shoppers through structured questionnaire, from 147 males and 94 females shoppers. Researcher have used 5 point Likert scale and used Mann-Whitney U and Wilcoxon test to test the hypothesis.
IJCRT's Publication Details
Unique Identification Number - IJCRT2101082
Paper ID - 202106
Page Number(s) - 593-600
Pubished in - Volume 9 | Issue 1 | January 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
BADALKUMAR PURANMAL MEHTA., Dr.H.M.Tandel, "GENDER BASED STUDY ON ONLINE BUYING BEHAVIOUR OF CONSUMERS OF ELECTRONIC ITEMS WITH SPECIAL REFERENCE TO SURAT CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 1, pp.593-600, January 2021, Available at :http://www.ijcrt.org/papers/IJCRT2101082.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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