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The thought of marketing in rural Economy of India has perpetually competed for a major part within the routine of individuals. The market or rural India nation has larger profits within the Nation because the regions or rural India consist of most customers in India. Rural market of India produces quite 1/2 the country�s financial gain. Rural marketing in India has perpetually tough to understand because of its uniqueness. But several corporations were able to get into the markets of Rural India. They entered rural market with the proper understanding with the help of smart selling techniques. It is quite difficult for corporations to oversee all the major opportunities the Indian rural market is offering. More than half of the population in India is in these rural areas. The Indian rural market is very volatile to overcome and for becoming efficient in Indian markets. The companies face some difficult tasks such as the price of the products and distribution of products. The study focuses on the status the standing of the markets in rural India, the use of various marketing ways, for focusing on the various Challenges as well as Opportunities, The Key Decisions and Strategies before entering the rural markets of India. The primary focus of the research is to observe the potential of markets in India and searching for many issues being moon-faced by rural markets. Indian Rural markets provide a very good way for targeted marketing strategy due to the latest demand within incomes of Rural India. These increased incomes can be increasing quickly due to higher production as well as the increased price for rural products. The Indian rural concept could be a new thought, also market salespeople have accomplished a chance of increased market capital recently. Another strategy way to enter the market should target the availableness, access and affordable. The focus should be on research of the market, main decision parts, issues also marketing environment of rural area, for decreasing the volatility of managing rural areas. The research studies the marketing going rural and mainly the methods also additionally looking towards the possible problems, dangers, issue, important call parts and Market view setting.