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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
ASSESSING THE DISCRIMINANT POWER OF USER-PERCEIVED BRAND PERSONALITY ON BEHAVIOURAL AND ATTITUDINAL LOYALTY OF E-PHARMACY CUSTOMERS
Authors
Dr. M. Vanishree, Ms. Akshara Mukundhan
Keywords
Brand Personality, Attitudinal Loyalty, Behavioural Loyalty
Abstract
The image of brand personality in the minds of customers is an essential factor in the formation of behavioural and attitudinal loyalty of customers. It is imperative for the companies to assess their brand personality that is perceived by their customers and its effect on customers� attitudinal and behavioral loyalty because customer loyalty increases the likelihood in making repeat purchases. The survey was carried out with an aim to determine the discriminating power of brand personality on high and low attitudinal and behavioural customer loyalty towards E-pharmacy.
IJCRT's Publication Details
Unique Identification Number - IJCRT2012273
Paper ID - 201750
Page Number(s) - 2573-2580
Pubished in - Volume 8 | Issue 12 | December 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. M. Vanishree, Ms. Akshara Mukundhan, "ASSESSING THE DISCRIMINANT POWER OF USER-PERCEIVED BRAND PERSONALITY ON BEHAVIOURAL AND ATTITUDINAL LOYALTY OF E-PHARMACY CUSTOMERS ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 12, pp.2573-2580, December 2020, Available at :http://www.ijcrt.org/papers/IJCRT2012273.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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