Published Paper Details:

Consumers are changing their perceptions towards the products preferring environment friendly products because there is a growing awareness to protect the environment. Today, consumers are more concerned about environmental changes and their purchasing behavior has changed in this regard. Concern for the environment in buying patterns of consumers who prefer products that support the environment with a growing trend are visible. The aim of the current study is to identify the consumer perception and importance to selecting an eco-friendly package. The present research is applied regarding the aim, and in terms method of data collection is an empirical survey. Using a sample of 60 consumers of selected and studied. Then the required information was gathered using a questionnaire. The results show that the consumer�s environment-friendly perception has a positive and significant effect on his sensitivity to recyclability of product packaging. The findings also indicate that consumer sensitivity have positive and significant effect on consumer perception and importance of reusability of product packaging.