Published Paper Details:

Abstract This research work titled �Assessment of the Social Media Policy at the Daily Trust newspaper was done to evaluate how effective the policy has being in regulating the social media activities of journalists in Daily Trust newspaper. The survey research method was applied with a census survey of one hundred and five (105) journalists as the respondents by using the Questionnaire. Further applying the Interview Schedule research instrument, five (5) respondents from the human resources department of the media house were interviewed. Findings revealed that the highest enforcement level of the social media policy by the media organisation is by reminding the journalists about the policy but none of the respondents have ever been sanctioned over violations as they claimed to comply with the policy. With the introduction of the policy, a significant number of the respondents reduced their use of the social media platforms, signifying some level of apathy. Some threats to the implementation of the policy were identified and among these are, the possibility for circumventing the policy aims by using proxy social media accounts to cover defaults. The study recommends that, there should be a review of the policy implementation framework to address poor implementation. The organisation must apply real sanctions such as surcharge and suspension instead of mere reminders in the implementation. The media outlet should also include violations on WhatsApp and other messenger applications in the policy.