Published Paper Details:

This research paper is a result of original work from the internship project which I have prepared for my MBA degree. Today, the banking sector is one among the most important service sectors in India. The main target of banks has shifted from customer acquisition to customer retention. In today�s scenario most of the banks offer services through the electronic medium called E-banking. Though all banking sector are providing E-banking, the main question is whether the customers are aware of all the E-Banking services offered by their banks. The purpose of the study is to create customer awareness and find out what they preferred most in E-Banking services of SBI bank. The study has been done in specific branch from the Nagpur city. The sample size is of 100 customers. For the purpose of the study, the primary data has been collected through questionnaire along with secondary data. After the analysis it has been identified that whether SBI bank provide better service with regard to E-Banking services to customers or not and also identified satisfaction level of customers View about internet banking website of SBI bank. The result of the analysis shows that there is no significant relation between age group of the customer and awareness about E-Banking service among customer. The data analysis shows that age, occupation, income level, of customer are significant factor that decide usage of E-Banking services of SBI bank in the study area.