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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
IMPACT OF INTEGRATED MARKETING COMMUNICATION ON RECENT MARKETING TRENDS WITH REFERENCE TO APPAREL INDUSTRY
Authors
BRAJENDRA KUMAR GUPTA, Prof. Nagendra yadav
Keywords
Integrated Marketing Communication, Customer loyalty, Advertisement, Social Media Marketing, Apparel industry
Abstract
Due to rapid and unexpected changes in the preferences of the customers, it has become essential to preserve customer loyalty in the long run. With traditional marketing techniques, companies find it hard to tackle technology-driven customers. Thus, the emergence of Integrated Marketing Communications (IMC) has gained immense popularity. The companies are readily adopting IMC to gain customer loyalty and build brand image. The rapid changes in fashion have made it essential to understand the impact of IMC trends with reference to the apparel industry.
IJCRT's Publication Details
Unique Identification Number - IJCRT2011204
Paper ID - 200769
Page Number(s) - 1686-1692
Pubished in - Volume 8 | Issue 11 | November 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
BRAJENDRA KUMAR GUPTA, Prof. Nagendra yadav, " IMPACT OF INTEGRATED MARKETING COMMUNICATION ON RECENT MARKETING TRENDS WITH REFERENCE TO APPAREL INDUSTRY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 11, pp.1686-1692, November 2020, Available at :http://www.ijcrt.org/papers/IJCRT2011204.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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