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  Published Paper Details:

  Paper Title

PERCEPTION OF THE SWEEPERS TOWARDS BEHAVIORAL AND ATTITUDINAL CHANGE OF THE PEOPLE POST-LAUNCH OF SWACHH BHARAT MISSION

  Authors

  SONAL GOGRI,  DR. NEELIMA RUPAREL

  Keywords

Swachh Bharat Abhiyan, Clean India Mission, Government Campaign, Waste Management, Disposal of waste, Sustainable waste management, Indian Sweepers, Waste Segregation

  Abstract


The Gandhian Philosophy of Cleanliness became the dream of India�s Prime Minister Shri Narendra Modi. His dream got celebrated widely in India when the campaign Swachh Bharat Abiyan was launched on Gandhi Jayanti i.e. Second of October in 2014. This campaign received the support and appreciation not only from India but worldwide. The aim of this campaign is to make India clean, encourage healthy living and to make the entire India open defecation free. Since its inception, the campaign worked on cleaning streets, public places, heritage places, building toilets in rural areas and also encouraging waste segregation and proper disposal of waste. The overall burden of work gradually shifts to the Indian Sweepers as known as Safai Karamcharis. This research paper attempts to identify the perception of sweepers towards receiving general people�s cooperation in effective waste segregation. The perception of sweepers will be measured through the survey. The primary data will help in analyzing their observation. Since, the paper focusses on perception of sweepers towards cooperation of general people in waste segregation, the findings might be useful in designing proper system so as to lower the overall burden from that of the sweepers. The results might be useful in conducting further research and finding unique solutions in executing Clean India Campaign from different perspectives.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2011165

  Paper ID - 200724

  Page Number(s) - 1380-1386

  Pubished in - Volume 8 | Issue 11 | November 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  SONAL GOGRI,  DR. NEELIMA RUPAREL,   "PERCEPTION OF THE SWEEPERS TOWARDS BEHAVIORAL AND ATTITUDINAL CHANGE OF THE PEOPLE POST-LAUNCH OF SWACHH BHARAT MISSION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 11, pp.1380-1386, November 2020, Available at :http://www.ijcrt.org/papers/IJCRT2011165.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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