Published Paper Details:

The study is based on e commerce food brands in Kerala. The business has been showing profound growth especially during covid-19 and hence it is now equally competitive and in effect less important ones than the retail outlets that sell meat products. In Kerala, the cities are densely populated and varied food habits have made to think marketers of food brands in e commerce platforms to make the most of it. The present study has been analysed for the effectiveness of such food brand applications using factor analysis amongst respondents in Kerala. The results indicate that high delivery charges shall not be tolerated by customers since these products are required by households on an almost daily basis. Also, people are not going to compromise on quality aspects, food being a product of internal consumption and most of which are purchased for kids consumption. It is suggested that occasional promotion offers and a user friendly technical platform can also increase the widened use of such e commerce applications.