Published Paper Details:

This study aimed to understand better the Influence of sensory marketing on consumers by enhancing promotional effectiveness. The research objective is a) To find the impact of sensory marketing on consumer buying behavior. b) To study the promotion�s effectiveness of brands through sensory marketing. The study was conducted through a survey using a structured questionnaire and analysis will be done using SPSS 26. The questionnaire was collected through convenient sampling. This study found that customers are a key factor for building successful brands because the brand image is constructed in their minds and imagination. The sensory model can help companies to create multi-sensory brand-experiences and practical guidance and contemporary examples for implementing sensory marketing strategies offer a base for building the perfect brand experiences. Further research is necessary in order to enhance the promotional effectiveness with taste because it has been found out that among all the senses, the taste is the most effective one.