Published Paper Details:

The pandemic situation of COVID-19 led to phases of lockdowns in the state of Madhya Pradesh, India. Everything could wait, but not agriculture. Hence the farmers adopted technology as a resource to overcome the farming challenges that the pandemic situation brought about. With strict norms of social distancing and limited mobility among the population, farmers went ahead to adopt mobile based technology for farm related decisions. The increased number of viral infections of COVID-19 made the farmers to adopt to various existing M-Commerce platforms for the purchase of agrochemicals during the onset of the season of Kharif 2020. The research attempts to study the impact of COVID-19 pandemic and lockdown that followed through, on the adoption of M-Commerce platforms for the purchase of agrochemicals like herbicides, nutrients, fungicides, insecticides and other chemicals for the farming of Kharif crops by farmers of Madhya Pradesh. The research study utilized simple survey of selected farmers who chose M-Commerce as a solution to their buying problems for agrochemicals. M-Commerce, due to its various advantages of being able to access the services from any location by the user, convenience and ease of use, completely abiding to the laws of social distancing and lockdown during the pandemic, grew abundantly amongst the farmers of Madhya Pradesh. The boom of �Digital India� was experienced mainly during this pandemic struck time in the country. This behavioral shift of the farmers can be a potential growth factor of many startups jumping into agrochemical marketing using M-Commerce channel.