Published Paper Details:

There are a lot of investment opportunities around us. We need to choose the best option for investment for attaining overall objectives. The Indian postal department is offering various savings schemes with high return and safety. It is the largest postal network in the world. It promotes savings habit among the people, especially among the rural poor. This study has been conducted to find out the correlation between the overall satisfaction level of the customers with some demographic aspects and overall liquidity of post office savings schemes. In the study, the dependency of the overall satisfaction level of customers on the safety of investment in various post office savings schemes has also been analyzed. The survey result shows that there is a positive correlation between the said variables. It also shows the dependency of the satisfaction level of customers on the safety of investment in various post office savings schemes.