Published Paper Details:

One of the major roles of media is �to entertain�. In the current media scenario; television, newspaper, radio, and online media have created a special beat called �entertainment beat�. In this segment, most of the news is associated with celebrities from films to fashion, drama, music, and other arenas of the arts and aesthetics. Similar trends are observed on the Bangladeshi online news portals where a huge portion of entertainment news is uploaded on a daily basis. On this beat, �sexual appeal� is created to attract the mass audience, this appeal is largely been represented by the womenfolk. The socio-cultural scenario of women in Bangladesh and their representation in the entertainment beat is totally different and non-symbiotic. Besides, the photographs used in the entertainment news are not at all related to the story, yet these are used to create �sensation�. In recent discourse, photos are somehow made compulsory for the online news portals and are being used as the �clickbait� and to garner individual presence in reading news from the social media. It is also been observed that the representation (either good or bad) of women in the entertainment beat depends on the selection of news, photos, words, and overall treatment of the news. In this research paper, an attempt is made to understand the imageries of women and their representation on the online news portals of Bangladesh in regard to entertainment beat. The research is based on content analysis where five major online news portals of Bangladesh have been considered as the research population sample. Representation theory, Foucauldian discourse analysis, and Framing theory have greatly administered in the study.