Published Paper Details:

Today�s marketing is to identify needs and wants of the consumer and satisfy it profitably. The internet and traditional shopping both have their own advantages and disadvantages. Online shopping doesn�t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviors across the two mode of shopping. Very less work has been done to compare the reasons for which people are motivated towards online shopping and also the factors for which consumer are attracted to shop by using online or offline modes. Online and offline mode of shopping of consumers depends on need or requirement. And Online and offline mode of shopping of consumers depends on the dealing and offers of the shoppers also.