Published Paper Details:

"Internet is a place where nothing ever dies." The rise of social media platforms has drastically increased in current scenario. We are now constantly linked to and receive instant updates from our social media connections, and personal information is startlingly simple to access now, more than ever. Social media has transformed our means of communication by providing instant information to publish and publicize almost anything. In addition, social media provides marketing opportunities for instant, mass publication of content including everything from tweets, photos, blogs and links to content. Social media plays a powerful role even in the way we conduct business today. Small businesses can grow their business quickly with the social media tools, including Facebook,Twitter, Google,Pinterest,Instagram, and many more since they are a great marketing and publicity tool for a small business, startups, and well-established company. With social media, companies can immediately connect with their customers and clients. A copyright protects the owner of one kind of intellectual property created by an individual but having no form or substance. The copyright process has become fairly simple with traditional works like books, plays, movies, and theatre. But copyright is a little more difficult with the advent of the internet. Posting copied material on the website is an Offence under the Copyright Act. Like users must be aware of what they write, to avoid copyright, trademark, and libel issues and before you use an image from the internet you need to be sure to get a license or find public domain images. . There are innumerable benefits to social media but there are also pitfalls that may threaten your intellectual property. Social media is one of the opened doors to infringement of your trademarks, trade secrets, copyrights, and privacy rights. Rapid advancements in social media are posing challenges for courts, as existing laws were written without social media in mind. The study is based on secondary data and is an attempt to conceptualise and analyse legal issues of copy right infringement in social media.