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The predominantly rural character of India�s national economy is reflected in the very high proportion of its population living in rural area�s. more than 700 million people living in rural areas, in some 5,80,000 villages, about two�third of its workforce was engaged in agriculture and allied activities with a contribution of 29 percent of India�s Gross Domestic Product (GDP), India�s economy is predominantly rural in character. India�s economy can be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector. Increase in competition, saturated urban markets, more and move new products demanding urban customers, made the companies to think about new potential markets. Thus, Indian rural markets have caught the attention of many companies, advertisers and multinational companies. According to a recent survey conducted by the National Council for Applied Economic Research (NCAER), the purchasing power of the rural people has increased due to increase in productivity and better price commanded by the agricultural products. By and large this rise in purchasing power remains unexploited and with the growing reach of the television, it is now quite easy for the marketers to capture these markets.