Published Paper Details:

At present scenario E-Commerce is relationship marketing is a strategy develop to promote customer loyalty, interaction, communication and its long term engagement. Electronic commerce is changing marketing practice and management; it is leading a complete change in traditional way of doing business. To new design an effective theory of relationship marketing and management, it required to understand what motivates consumers� choice situations. The electronic customer relationship management (E-CRM) to improve strong connections with customers by providing them with information and feedback directly suited to their needs, interest and demands. E-CRM has helps to required marketing managers to re-evaluate how, when and to what area they interact with their customers. Online interactions have turn up as a dominant exchange mode for manufacture or markets and customers. Plough online relationships defined as relational exchanges that are mediated by Internet-based channels-presents firms with challenges and opportunities. The current research has been undertaken to describe the scenario of E-Commerce, analyze the trends of E-Commerce. This paper uses the setting of an interactive home-shopping supermarket to examine the changing role of the retailer in electronic commerce.