Published Paper Details:

Year 2020 has been a difficult time for every country. COVID-19 has impacted every country in many ways such as increasing Covid-19 cases, downfall in the economy and increasing unemployment. To avoid such situations, the government of India has started a campaign known as #vocalforlocal, which means people should now start buying and manufacturing products in the domestic market. Since the outbreak of coronavirus disease, consumers have started shifting more towards local products or quality products. People in India started to avoid Chinese products, leading to a fall in the demand for Chinese products in the market. The perception of Indian consumer has shown a significant change towards paying more money for buying the quality product. There has been a lot of things going on between India and China since the Pandemic. They are either related to COVID-19 or National Security. Seeing the shift in the graph, we took a survey of around 100 plus consumers to know the factors that are impacting these markets. Digging into the situation and experiencing these things ourselves, we researched the Perceptions of Indian Consumers towards Chinese products during Covid-19 and the factors which are affecting these behavioural changes.