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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A STUDY ON CONSUMER PERCEPTION TOWARDS SMALL CARS IN MARUTI CO AT PALAYAMKOTTAI
Authors
RM. Thaya, Dr. R.Santhi Salomi
Keywords
Customer satisfaction, small cars in Maruti Co, Factors
Abstract
The automobile sector is an important performer in the global and Indian economy. As the customer�s needs, expectations and the life style are changing, most of the companies adopt various techniques to satisfy the customers. The present study gives more importance to various factors related to consumer perception in relation to small cars in Maruti Company. The problems faced by the consumers are inquired and thereby their overall satisfaction is studied. The results showed that the middle class people are more satisfied with the use of small car in Maruti Company.
IJCRT's Publication Details
Unique Identification Number - IJCRT2009003
Paper ID - 198244
Page Number(s) - 11-16
Pubished in - Volume 8 | Issue 9 | September 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
RM. Thaya, Dr. R.Santhi Salomi, "A STUDY ON CONSUMER PERCEPTION TOWARDS SMALL CARS IN MARUTI CO AT PALAYAMKOTTAI", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 9, pp.11-16, September 2020, Available at :http://www.ijcrt.org/papers/IJCRT2009003.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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