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  Published Paper Details:

  Paper Title

UNICORN START-UPS: A CASE STUDY OF TWO INDIAN START-UPS SWIGGY AND PAYTM

  Authors

  Gayatri Rattan

  Keywords

unicorn, startups, funding, net worth, valuation, business model

  Abstract


This research study aims to understand the increasing relevant but rarely studied unicorn phenomena. Specifically, how a unicorn is built up and how it continuously innovates and triumphs over its life. This paper tries to analyse news and latest funding and valuations in general and specific start-ups to understand unicorn�s ability to maintain profitability and revenue. It shows how the fact the firm is a unicorn generates investor confidence and enables it to attract potential investors and retain existing investors. It tries to highlight the importance of elimination of competition it faces as well as how to stay ahead of the rival firms. The start-ups may or may not successfully go public through an IPO or continue dependence on private capital for future growth.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2008065

  Paper ID - 197689

  Page Number(s) - 527-534

  Pubished in - Volume 8 | Issue 8 | August 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Gayatri Rattan,   "UNICORN START-UPS: A CASE STUDY OF TWO INDIAN START-UPS SWIGGY AND PAYTM", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 8, pp.527-534, August 2020, Available at :http://www.ijcrt.org/papers/IJCRT2008065.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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