Published Paper Details:

Dairy industry is one of the prime industries in India that provides lot of livelihood opportunities and meets nutritious demand of a large part of society. Tamil Nadu represents the fourth largest dairy market in India. The dairy market of Tamil Nadu is expected to grow further in near future significantly. At this juncture, it is important to address the various issues and problems being faced by the dairy marketers to help them to reap the benefits of ever growing dairy market to fullest extent. Among the many issues, Milk procurement and marketing of milk and milk products are the two major issues faced by the dairy marketers. And, this study aims at analyzing the current practices in the milk procurement and dairy marketing and also at identifying the various problems and challenges associated with procurement and marketing. The outcome of the study will be beneficial to all the stakeholders in formulating appropriate milk procurement and milk products marketing strategies.