Published Paper Details:

In recent trends, the importance of consuming vegetables for the maintenance of normal health is being realized in all parts of the world. Out of nearly 300 commercial cultivated crops in the world, about half were vegetables. Comparatively, vegetables are one of the cheapest sources of natural nutritive foods. Their consumption in sufficient quantity provides taste, palatability and increases appetite. Improved nutrition through increased intake of vegetables will necessitate a considerable increase in the production of vegetables which in turn demands an increase in the area under cultivation and production of vegetables. The increased supply of vegetables brought about through improved techniques will bring down the cost of cultivation. Normally, vegetable crops give higher yield per unit area as compared to cereal crops. Further, increase in vegetable production can provide more farm employment. Marketing behavior of a farmer is influenced by several factors. The study was conducted purposively in Tumakuru district to assess the marketing behaviour of vegetable growers. The total of 100 vegetable growers were formed the sample for the study. The primary data were collected through personal interview method with the help of pre-tested interview schedule which was prepared on the basis of objectives of investigation and variables. The statistical tests and procedures were used for analyzing the data.