Published Paper Details:

Universal access to financial services is a key ingredient for achieving socioeconomic development. Financial inclusion theme is particularly relevant for India, where around 21% of the world�s unbanked population resides. Recently, India has taken several steps towards financial inclusion for achieving faster inclusive growth. This paper analyzes the significance of socio-economic factors of the respondents towards awareness of financial services among 150 respondents belonging to rural households of Coimbatore district. It is an ongoing exercise that blends the government�s vision with concerted efforts by public and private players and policymakers. Financial inclusion is a key element in the strategy to achieve inclusive development of a nation. Providing access to financial services is becoming a neighborhood of concern for the policymakers because it has far reaching economic and social implications. Financial inclusion is a key element in the strategy to achieve inclusive development of a nation. Financial inclusion is required to uplift the poor and disadvantaged people by providing them the customized financial products and services.