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  Published Paper Details:

  Paper Title

IMPULSIVE BUYING TENDENCY - REWARD OR PUNISHMENT? AN EVIDENCE FROM INDIAN WORKING WOMEN

  Authors

  Dola Sarkar,  Dr. Jadab Krishna Das

  Keywords

Key Words: Impulsive Buying Tendency; Coping Behaviour; Hedonic Motives

  Abstract


Abstract The study examined the integration and appropriateness of BIS/BAS scales (Carver and White, 1994) in the light of different personality context of Indian working women. A behavioral dimension of motivational theory focuses mainly two types of behavior; behavioral approach system (BAS) is regulated by immediate urge or hedonic motives, in which satisfaction comes when one reach towards goals. A behavioral avoidance (or inhibition) system (BIS) represents the avoidance motives, in which some unpleasant mental position distracts them from actual goal. This, depend up on the individual differences at different levels in the consideration of these systems. The high and low margin of BIS/BAS scale represents the psychology of human behavior in different situation and resulting the dimension of behavioral variability from approach to avoidance. The association between BIS/BAS concept evaluates the two extremes between �good� and �bad.� This study would seem to analysis the personality profile and also a variety of association including links with self to a sense of positivity versus negativity. It is also important to examine the characteristics of task and the extent to which stimulates responsive versus potential restrain.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2007345

  Paper ID - 196974

  Page Number(s) - 3402-3412

  Pubished in - Volume 8 | Issue 7 | July 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dola Sarkar,  Dr. Jadab Krishna Das,   "IMPULSIVE BUYING TENDENCY - REWARD OR PUNISHMENT? AN EVIDENCE FROM INDIAN WORKING WOMEN", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 7, pp.3402-3412, July 2020, Available at :http://www.ijcrt.org/papers/IJCRT2007345.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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