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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
SPORTSWEAR MARKET IN INDIA AND FACTORS TO CONSIDER WHEN STARTING A NEW SPORTSWEAR BRAND
Authors
Akshay Pidurkar, Prof. Pooja Darda
Keywords
Sportswear, Indian Sportswear market, Indian brand
Abstract
This study aims to investigate the changes in the Indian sportswear market over the years and also the factors start-ups need to consider while starting a new sportswear brand. The responses to a closed-ended questionnaire about sportswear suggested that people prefer the quality and price of the product over the brand of the product. Additionally, almost half of the individuals are wanting to purchase the sportswear from the online stores. Indian sportswear market has demonstrated a fast development after the year 2015 and it is estimated that it will not be eased back down. Hence start-ups and new sportswear brands have tremendous scope in the Indian sportswear market.
IJCRT's Publication Details
Unique Identification Number - IJCRT2007269
Paper ID - 196918
Page Number(s) - 2805-2809
Pubished in - Volume 8 | Issue 7 | July 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Akshay Pidurkar, Prof. Pooja Darda, "SPORTSWEAR MARKET IN INDIA AND FACTORS TO CONSIDER WHEN STARTING A NEW SPORTSWEAR BRAND", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 7, pp.2805-2809, July 2020, Available at :http://www.ijcrt.org/papers/IJCRT2007269.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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