Published Paper Details:

The situation in India due to COVID-19 is forcing entrepreneurs and business leaders to innovate and adapt like never before. The total shutdown of an economy could be worse than a global recession because it can completely wipe out small and medium scaled businesses. Public health has taken a considerable impact with the rising number of cases in India, many of which are yet to be detected through testing. The research methodology chosen is secondary research. There has been a detailed study of credible sources from the internet and the crux of the matter has been put together with learnings to bring more clarity to the situation amid the lockdown. During this study, various unforeseen factors which have impacted these three areas have also been revealed. The study has shown that even though the current systems in place lack the ability to handle public emergencies like the present pandemic completely, we have innovative solutions which are being implemented by the government, business leaders and the public. Overall, the study concludes with a few suggestive measures which can be implemented throughout India to make the conditions better.