Published Paper Details:

Background: �Selfie� is a modern phenomenon of the 21st century; the work of taking and sharing a selfie with friends/others pre-dates the Internet and was named the Oxford Dictionary Word for the year 2013 (Veena & Krishnamurthy 2015). This led to the emergence of new social phenomena that have a strong impact on society, say the selfie, a modern evolution of the self portrait usually taken with a digital camera or a camera phone (Mazza, et. al., 2016). Now Selfies are not individual phenomenon but rather involves actor�s perspective, the relevant others and societal perspectives. Methods: The present study has a descriptive-cum-explanatory research design and Secondary source of data was used for the research. Selfies have been mainly discussed in the academic world from a communicative and gender perspective. Given the strong social implications, now time has come to look at it from the broader perspective and to analyse this phenomenon through the prism of sociological standpoint. Results: This highlighted how the selfie phenomenon is perceived differently in various cultures and societies. In particular, the results show that factors such religion, sex, customs and geopolitical situations affect the space-time, distribution of selfies around the world. The tendency of taking own pictures has turn into an observable fact of the new culture of the society. Furthermore, there are notable differences between how women and men present themselves online. These differences reflect the traditional values of how men and women should present themselves in society. Though there are positive facets of selfies but the addiction of selfie leads to Skin damage, Loss self-confidence & self esteem, Suicide, Mental illness, damage real relationships, Plastic surgery even Deaths especially among youth. Coclusion: In this century, the technology and social media is influence our life directly. In this manner, the selfie take more place on youth. They share their selfies on Facebook and posted selfie on WhatsApp, viber, twitter, instagram. According to review of secondary literature, the research finding revealed that there is a negative impact of selfie particularly on youth. Time has come to create public awareness about the negative consequences of selfies right from the school to the community and society level. The phenomenon of selfie is not peculiar to some societies or nations, rather it is happening all over the world.