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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Published Paper Details:
Paper Title
THE EFFECT OF COUNTRY OF ORIGIN ON CONSUMERS PURCHASE INTENTION
Authors
Ankita Sharma, Dr. Narinder Kaur
Keywords
COO, Purchase intention, Consumer behavior
Abstract
Country of Origin is becoming a very important factor in Consumer behavior studies. Hence , doing the research about the factors influencing the consumer decisions are more worthy than before. The Purpose of this paper is to review the Country of Origin literature and to find the relationship between Country of Origin and Purchase intention based on past studies. This research will help marketers in identifying the relationship between COO and purchase Intention. The existing literature shows that there is a relationship between COO and Purchase intention. However, there are many factors where there is scope for further research and development
IJCRT's Publication Details
Unique Identification Number - IJCRT2007016
Paper ID - 196435
Page Number(s) - 104-109
Pubished in - Volume 8 | Issue 7 | July 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ankita Sharma, Dr. Narinder Kaur, "THE EFFECT OF COUNTRY OF ORIGIN ON CONSUMERS PURCHASE INTENTION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 7, pp.104-109, July 2020, Available at :http://www.ijcrt.org/papers/IJCRT2007016.pdf
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Volume 12 | Issue 5
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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