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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
DOES STAR CAST EFFECT BOX OFFICE COLLECTION OF BOLLYWOOD FILMS?
Authors
Dr Frince C Thomas, Prof. Dr. Naresh K Patel
Keywords
Star Cast, Audience, Box-office collection, Bollywood Films
Abstract
Abstract
Does Star cast effect Box office collection of Bollywood Films?
Purpose: The Study is aimed to understand impact of star cast on Box office collection of Bollywood films.
Objective: To determine Factors influence audience to watch Bollywood films.
Design/methodology/approach: A case study is constructed on basis of Primary and Secondary data. A questionnaire is constructed by Likert scale and managed by using convenience sampling. A sample size was of 79 respondents who filled questionnaire. Another sample of top 10 films in 2018 in term of Box office collection has considered for purpose of analysis. The authors could add finding of case study to the body of knowledge of research in Bollywood films which otherwise having very limited knowledge in public domain.
Practical implications: The findings can provide some significant scope for Directors, Reviewers and Marketers in directions, reviews and promotions respectively.
Keywords: Star Cast, Audience, Box-office collection, Bollywood Films.
Paper type: A Case Study
IJCRT's Publication Details
Unique Identification Number - IJCRT2006286
Paper ID - 195787
Page Number(s) - 2093-2104
Pubished in - Volume 8 | Issue 6 | June 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr Frince C Thomas, Prof. Dr. Naresh K Patel, "DOES STAR CAST EFFECT BOX OFFICE COLLECTION OF BOLLYWOOD FILMS?", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 6, pp.2093-2104, June 2020, Available at :http://www.ijcrt.org/papers/IJCRT2006286.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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