Published Paper Details:

Purpose- Throughout today�s competitive era, excellent customer support is the critical key to the success and development of the companies. Customer dissatisfaction and grievances are on the rise due to some unscrupulous practices performed by some insurers. This study makes use of secondary dataand the researcher tries to lay out the details regarding the importance of customer grievance rederessal, sources of customer dissatisfaction, different actions to be taken to resolve the issues and data related to complaints in the health insurance sector. The researcher has also made an effort to provide some suggestions regarding the betterment of the grievance redressal mechanism.The study indicates that the health insurance industry needs to raise awareness amongst the customers about redressing their complaints, and that the policy holders� should be more attentive and vigilant while taking up any policy. Research Implication- This paper makes an attempt to provide a preliminary understanding of the significance of enhancing the effectiveness of the customer grievance redressal mechanism taking into consideration the sector of health insurance. Hence, future research should use alternative methods and verify the findings of the current research. Originality/ Value- The paper highlights the effectiveness of customer redressal mechanism and suggestions to improve the effectiveness of the same with special reference to health insurance industry.