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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 5 | Month- May 2024
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Paper Title
AN ANALYTICAL STUDY ON CUSTOMER PREFERENCE ON CHOOSING AIRLINES THROUGH BRAND INFLUENCE AND RESONANCE AT CHENNAI AIRPORT
Authors
Dr. G. Prabhakaran, Deepakrajan
Keywords
Airline Industry, Analytical Method, Brand Influence, Brand Resonance, Chennai Airport, Passenger Satisfaction, Quality of Service, Services of Airliners.
Abstract
The airline industry is one of the most revenue generated and fast-growing industry in the world. The quality of service plays a major role in the industry to remain for long run by attracting the passenger satisfaction. Many researchers are investigating the service quality of airliners in the world or a particular country and brought their views on the basis of service quality in the airliners. In this project, the detailed analytical study carried out on the basis of Brand influence and resonance of airliners in Chennai Airport. In Chennai Airport, for the services rendered the Airliners are either increased or decreased. The data collecting from the passengers are analysed by analytical method and found the reason for not increasing the services by the airliners and effectiveness of passenger satisfaction involved in this.
IJCRT's Publication Details
Unique Identification Number - IJCRT2006067
Paper ID - 195406
Page Number(s) - 454-462
Pubished in - Volume 8 | Issue 6 | June 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. G. Prabhakaran, Deepakrajan, "AN ANALYTICAL STUDY ON CUSTOMER PREFERENCE ON CHOOSING AIRLINES THROUGH BRAND INFLUENCE AND RESONANCE AT CHENNAI AIRPORT", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 6, pp.454-462, June 2020, Available at :http://www.ijcrt.org/papers/IJCRT2006067.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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